How can they do all this for a starting price of under £300?

The answer is simple. They begin with a kit from a leading maker - for how can you improve on half a century of evolution and refinement? The solid body electric guitar is an acknowledged masterpiece - proven over 50 years that have defined the entire spectrum of modern guitar music. It’s sheer popularity means you begin with good quality components and classic design at a very low price.

On that rock-solid foundation the creativity begins.

Dave discusses your style and needs, suggesting refinements and alternatives, showing you the difference they make and how much they affect the final price....

Meanwhile Jeannette sketches out some designs incorporating your suggestions. If you like them she tests the designs on wood to see how they work, before getting your final agreement and creating a unique GuitArt body for your guitar.

It looks different, it feels different as you run your hands over the lightly textured surface. It even sounds different. Louder and sweeter, as the natural wood grain is freed from the heavy lacquer armouring of most guitar bodies.